Northrun · Issue 01
A vertical-specific AI automation consultancy for service-business operators between roughly $500K and $10M in revenue — tired of buying generic 'AI agency' packages and ready for a partner that prices like a fiduciary.
$1,500 build · $300 retainer · pegged to a KPI
AI workflows, paid for by the revenue they create.
We do not resell Zapier templates. Northrun specializes in one narrow vertical per engagement cycle, maps every manual touchpoint in your lead-to-cash pipeline, and ships a tailored automation stack whose monthly price tracks the lift — not the hours.
4
Vertical cycle at a time
30
Day performance warranty
1
KPI per engagement
0
Tools resold
The method
Four steps. One KPI per engagement.
The lifecycle is short, the contract is short, and the numbers that matter are agreed up-front. No hourly billing — the retainer is earned against the lift.
01
Paid two-week sprint
You pay for a fixed discovery engagement. We instrument your lead-to-cash pipeline, bench it against peers, and return a documented automation roadmap with a fixed-scope build quote.
02
Build, against one KPI
We ship the stack — OpenAI triage, Make or n8n glue, GoHighLevel CRM, SMS and voice where they earn their place. One KPI is pre-agreed in writing before the first workflow goes live.
03
30-day warranty, then retainer
If the lift we promised on the agreed KPI is not there after 30 days, we keep working at no cost. After that the monthly retainer is paid, and the price never renegotiates against hours-of-tooling.
04
Reported against your baseline
Every month we send a short report: your number vs. your pre-engagement baseline vs. the anonymized median of operators in the same vertical. Partner price tracks the lift.
Read the full methodology → /about.
The vertical we run right now
One narrow vertical per engagement cycle.
Depth is what produces lift. Each cycle we commit to one of these four before we accept a new engagement elsewhere.
The problem we inherit
Stylists lose an evening of bookings to slow inbound reply, and no-shows run 25–35%. Every empty column is revenue you already sold.
The stack that ships
- Twilio SMS auto-replies within 90 s, 24/7
- OpenAI triage on inbound messages — rebook intent vs. new client
- GoHighLevel pipeline + automated no-show dunning sequence
- Voice fallback to on-call stylist after 8 minutes
The price
Public price sheet. No quotes by hour.
The build fee books the sprint; the retainer is what you pay once the KPI is being hit. We do not move either number downward on engagements that exceed the target.
Build fee
one-off
Covers the paid sprint plus the fixed-scope build. The upper end applies to engagements that span SMS, voice, and PMS integration; the lower end is the floor for a single-channel automation.
$1,500 – $5,000
Retainer
monthly, post-warranty
Pegged to the KPI we agreed in the sprint. We do not raise the retainer against tooling hours, and we do not lower the work when the lift exceeds the target.
$300 – $900
Warranty period
30-day, post-build
If the agreed KPI is not demonstrably above your baseline at the 30-day mark, we keep working without billing until it is — or we keep working for free, your choice.
No cost
Prices above are not a negotiation floor. They are the range we publish because we commit to it.
The questions you actually have
Common questions, plain answers.
See all FAQs → at /faq.
Pick your vertical
Tell us where you operate. We land you on a form that already knows.
Four cycles, four verticals. Pick the one that fits and the intake form below opens with the industry field pre-selected — no scrolling, no second click.
Salons
Stylists lose an evening of bookings to slow inbound reply, and no-shows run 25–35%. Every empty column is revenue you already sold.
Tracked KPI: Lead-to-book rate · No-show recoveryDental practices
Hygiene recare is the highest-LTV patient work and the first thing staff lose track of. Inbound calls hit a front desk that is already with a patient.
Tracked KPI: Hygiene recapture · After-hours booking rateReal estate teams
A 90-minute lead-response window is the difference between a signed contract and a burnt lead. Teams grow faster than their inbox handling.
Tracked KPI: Speed-to-lead · Qualified-lead conversionHome services
One missed call on a furnace in February is a $4–$8k job given to the next operator. After-hours emergencies price differently than weekday leads.
Tracked KPI: After-hours response · Bookings per agent
The next step
One form kicks off the paid sprint. We reply within one business day — and you book the deposit inline.
Tell us the vertical, the KPI you would like moved, and a rough sense of monthly lead volume. We will tell you on the first reply whether we are running this cycle in your space; if so, the deposit link is in this same form.
No spam list, no SDR follow-up. Your answer goes directly to the operator inbox.